Ram 'Yellow Rose of Texas'
Truck
Ram released a new
Texas-only addition to their half-ton lineup today, named the 'Yellow Rose of
Texas' ahead of an on-sale date next month.
The truck is based on the
2016 Ram and is distinguished by its Stinger Yellow paint package visually,
while technically it will be offered in half-ton 4x4 and 4x4 crew cab versions
of the Ram 1500 Lone Star, which in turn are exclusive to the Texas retail
sales market.
As Mike Manley, the head of
Ram Brand points out, "Texas is truck country - Ram Truck country - and
we're committed to building products that resonate with our customers. The
importance of the Texas truck market cannot be overstated. That’s why the Ram
Truck brand has worked year after year to deliver hard-working trucks that
serve the communities across the Lone Star state."
The name of the special
edition truck is derived from a mid-19th century American folk song,
popularized later on in the 1955 Billboard No.1 hit by artist Mitch Miller.
According to Ram, more Texans
drive trucks than drivers in any other state - as proven by the 20% of motor
vehicle registrations versus the 12% which is the national average. The
automaker also mentioned that they are the fastest growing truck brand in the
state of Texas, with shares up 2.52 points over the last five years backing up
that claim.
