Land Rover celebrates the best of British with new personalisation options and technology for the Range Rover Evoque. SW1 Special Edition Evoque is the first in a series of "Inspired by Britain" special editions from Jaguar Land Rover’s award winning design team. The new models provide additional personalisation opportunities for Evoque customers globally.

The instantly recognisable design of the British flag and its combination of red, white and blue provides the perfect theme for Evoque, which is a huge British success story. Range Rover Evoque was designed and developed at Land Rover’s Design and Engineering headquarters in Gaydon, Oxfordshire, and is manufactured in Halewood, Merseyside. 


The colourful SW1 Special Edition Evoque offers co-ordinated features inside and out. Based on the current Dynamic body style, it will be offered in Firenze Red, Fuji White, Loire Blue, Santorini Black and Corris Grey with a contrast Fuji white roof and gloss Fuji white 20" alloy wheels. Stylish Union Flag graphics feature on the rear spoiler and the white door mirror housings. White tick decals also adorn the bodywork - changed to red for the Fuji White paint option.

The cabin continues the theme with Taurus Ebony leather upholstery, door inserts, arm rests and facia trim picked out with contrast Cirrus stitching. A stand-out anodised red finish is applied to the rotary shift controller and shift paddles for models fitted with the 9-speed automatic transmission, while versions with the manual transmission receive a unique themed gear lever insert. Headrests are finished with tags bearing the Union Flag colour graphic, and this is repeated on the carpet mats with Ebony binding. As a finishing touch, the same motif, rendered in monochrome, is etched into the sill plates and vehicle key.


SW1 Special Edition Evoque Monochrome adds a twist by following the style treatment of the Evoque Union, but with the graphics and details presented in a single colour, Based on the Pure body style, it will be available with a choice of Santorini Black, Fuji White and Corris Grey paint finishes, with a contrast black roof on the second two colours. Again, Fuji gloss white 20" alloy wheels and the tick decals are featured. The interior features Ebony upholstery, door trim and facia insert. The anodised red rotary control and shift paddles strike an eye-catching contrast inside. Both special edition models feature unique white RANGE ROVER lettering on the bonnet.

Range Rover Evoque is now available with an advanced integrated laser Head-Up Display (HUD). The secondary driver information display projects useful information directly onto the vehicle’s windscreen and into the driver’s field of vision. In a world first, the Land Rover system features laser holographic techniques, resulting in superior colour saturation, brightness and contrast compared to rival systems, and all in a small, lightweight package. The innovative laser system is more robust against issues such as "washout" - the effect that the glare from sunlight has on inferior LED-based systems.