The new Brilliance-Shineray SWM Eroe electric SUV
concept car has been launched on the Shanghai Auto Show in China. It looks great
with a blue white paint job, a low roof line, a space ship grille, and ultra
large wheels with shiny five-spoke alloys.
Brilliance-Shineray is a joint venture between Brilliance Automotive and Shineray Motorcycle Company, one of China’s largest
motorbike makers. They make a range of minivans
and mini MPVs under the Jinbei brand, which is owned by Brilliance.
SWM is a new sub-brand. It comes from the Italian
motorbike maker SWM Motorcycles, which was bought by Shineray in 2014. That’s why
the X7 has an Italian flag on the front fender. SWM stands for Sironi Vergani-Vimercate
Milano (SV-VM > SVVM > SWM), the names of the founders of SWM
combined, with the two Vs combined to a W.
Sineray changed the meaning to Speedy Working Motors
after they bought the company. But, surprise surprise, it has a new meaning
again; it now means Start, Win More.
Eroe is Italian too, it means heroe. The
Eroe sure looks muscular enough to conquer some mountain ranges. Rear end with
a big roof spoiler, a narrow window, wide shoulders, sleek lights, and a large
and very busy bumper.
The Eroe previews a future mid-size SUV that will be
positioned above the SWM X7. No word yet on engines. The
company only said that the concept car was an electric with a 580 kilometer
range.
