This is the new Borgward BX7 TS SUV, a sporty variant of the Borgward BX7. It will be launched on the Chinese car market in
Q3. The TS comes with a kinda-honeycomb grille, matte gray paint, darkened
front lights, and a more aggressive front bumper. Price starts at 169.800 yuan and ends at 242.800 yuan. Lone engine is a 224 hp 2.0 turbo.
The brand makes a lot of its history. This black
dealer car has a bilingual sticker on saying “Borgward since 1919”. There are
two problems with the sticker: Borgward was founded in 1929, and it went bankrupt in 1961. It
came back only in 2015, fully owned by Foton, which in turn is owned by the
Beijing Auto Industry Corporation (BAIC).
The BX7 has become a modest success, selling around 4000 units a
month, outselling cars like the Changan CS95, Haval H7, and Renault Koleos.
However, sales in May went suddenly down to 2900 units. No numbers on June yet.
Will the new TS be able to push sales back up again?
It certainly looks racy with its flat oval pipes
and red TS badge. Sadly, just like ‘sporty’ models of the competition
everything is for the eye only. The engine is exactly the same as in the base
car; no extra horses here! Happily, it doesn’t have to carry too much extra
body work around or else it would be slower than the base car.
Cr : Carnewschina
