BMW has announced a new logo that’ll be used to
market, promote and sell its most exclusive models.
Rather than using the same black, white and blue
logo for all of its models, the company will use a simplified black and white
logo that also reads ‘Bayerische Motoren Werke’. Black and white badges will
also be used by the firm’s most premium models.
BMW hasn’t specified exactly which models will get
the elegant new badge but the 7-Series, upcoming 8-Series and i8 are three
likely recipients. Future models like the X7 SUV will also be present in the
exclusive range of premium BMWs.
It is the reborn
8-Series that really has enthusiasts salivating. BMW first previewed the
vehicle through a stunning coupe concept and a camouflaged M8 prototype a few
months ago. Like the 6-Series it replaces, the 8-Series will also be sold in
convertible and gran coupe body styles.
