Toyota presented the Hilux Invincible 50 special edition at the 2017 Frankfurt Motor Show (IAA 2017) to celebrate 50 years of dominance in the global pickup market. The Toyota Hilux Invincible 50 gets updates that are purely cosmetic.


This special edition features black front under-run and black wheel arch mouldings. It comes shod with BF Goodrich all terrain tyres wrapped around unique 18-inch matte black rims. The matte black treatment extends to high over and side bars. The show car also features a plastic bed liner along with a large tool box, model specific scuff plates, floor mats and a leather wrapped handbrake. Towards the rear half, the pickup truck receives black and red decals with bold ‘Invincible’ lettering.

For the European market, the Toyota Hilux gets a 2.4 L D-4D diesel that produces 150 hp of peak power and 400 Nm of peak torque. It comes with a choice of 6-speed manual and 6-speed automatic transmissions sending power to all four wheels.


The Toyota Hilux is currently in its eighth generation and is sold in 180 countries. It has achieved cumulative sales of over 18 million units since its first appearance in 1968.