Excelsior-Henderson, an American motorcycle brand,
will go on sale at the 27th annual Mecum Las Vegas Motorcycle Auction held from
January 23 to 27, 2018 – reports newatlas.com.
As per the media site, the motorcycle company’s
expired patents, designs, web domain, brand and its trademarks will all be sold
as one lot. The premier lot will be auctioned on January 27.
Excelsior-Henderson is an American brand founded in 1907 in Chicago, Illinois.
It was one of the “Big Three” motorcycle brands from America. The other two
were Harley-Davidson and Indian Motorcycles. Ignaz Schwinn who owns bicycle
company “Arnold, Schwinn & Co” bought Excelsior in 1912.
In 1925, the Excelsior-Henderson launched the
Excelsior Super X, America’s first motorcycle with a 737 cc V-twin engine. It
competed with the Indian 101 Scout and Harley-Davidson Model D. After the Great
Depression that disrupted businesses, the brand’s operations ended in 1931,
despite having sufficient demand. Schwinn went on to concentrate on his bicycle
business. The company was revived in 1993, with the aim of producing cruiser
and touring motorcycles for America. The company started production of its
first model, the Super X in early 1999. But at the end of the year it was
unable to find investors reportedly because of the market conditions and the
emergence of the Internet.
In August, Future Market Insights published a report
about the assessment of the two-wheeler market from 2017-2027. The report says
that China, India, and Indonesia will account for a major share of the global
conventional motorcycles market; hinting at the possibility that the legendary
American brand might find buyers from overseas. The report predicts that the
market will be worth USD 95 Billion by the end of the forecast period; and
record a CAGR of 4.7% from 2017-2027. It also forecasts that value of the
cruiser segment is expected to grow by 1.47 times during the same period.
