Ford
distanced itself from plans to call its Mustang-inspired electric crossover the
Mach 1. Since the initial teaser video was released in January, Ford has
reverted to calling the model varying names including the “performance
utility,” the “performance battery electric utility” and the “Mustang-inspired
battery-electric SUV.” The model obviously needs a better name than that and it
appears it could eventually wear the Mach E moniker.
As noted by The Drive, Ford has filed trademark
applications for both the Mach E and Mach-E names. The filings were made on
November 26th and this is nearly a year after the Mach 1 debacle. This seems to
suggest Ford backed away from using the Mach 1 name due to the backlash and
instead decided to go with the Mach E moniker.
That remains unconfirmed at the moment and Ford is
staying tight-lipped. However, a spokesperson told the publication “Trademark
applications are intended to protect new ideas but aren’t necessarily an
indication of new business or product plans.”
Ford hasn’t said much about the model lately, but
back in September they released a teaser image showing the crossover’s rear
end. The picture revealed the model will have muscular rear haunches, slender
mirrors and taillights that echo the Mustang. The company also reiterated that
the crossover will be launched in 2020 with a range in excess of 482
km.
While Ford is staying quite, the automaker has
already confirmed the battery performance utility will be one of 16 electric
vehicles that the company will offer globally by 2022. The company also has
plans to offer 24 electrified vehicles including the Mustang Hybrid and the
Lincoln Aviator Grand Touring.
