Peugeot started selling its all-new 208 in Europe
this month and the first signs are promising, especially for the fully-electric
e-208 variant. The French automaker initially expected e-208 production to make up
approximately 10 percent of the overall production of its new 208 supermini.
However, early demand for the electric vehicle suggests its slice of the pie
could be much bigger.
That would be a major achievement since the e-208
will be profitable even at the current planned 10 percent of overall 208 sales,
according to Peugeot’s boss. The Peugeot e-208 features a 50-kWh battery that
offers a driving range of 340 km WLTP. A 134 HP electric motor that produces 260 Nm of instant torque enables the
electric supermini to accelerate from 0 to 100 km/h in 8.1 seconds.
The Peugeot e-208 starts at € 32,100 (US$ 35,200) in France and £2 5,050 (US$ 30,800) in the UK. To lure buyers, the
automaker is focusing on the car’s total cost of ownership, which Peugeot says
is the same as the 130 PS 1.2-liter turbo petrol model equipped with
an 8-speed automatic transmission.
For example, a Peugeot e-208 is estimated to cost
less than € 400 (US$ 440) a month across Europe, after a € 3,500 (US$ 3,800) deposit.
