Rolls-Royce has produced a photo series
promoting the new Cullinan Black Badge that will form an exhibition displayed
at Rolls-Royce Motor Cars Beverly Hills next month. The series, shot by
automotive culture photographer Mark Riccioni, saw the Cullinan Black Badge
meet with different automotive subcultures in Greater Los Angeles under the
cover of darkness.
In the gallery, the Rolls-Royce Cullinan
Black Badge met with the likes of motorcyclists, hot rods, rat rods and low
riders, showing that while the luxurious SUV occupies a very different segment
of the automotive market to many popular auto subcultures in LA, it’s every bit
as special.
To help Riccioni with the project,
Rolls-Royce’s Bespoke Collective of designers, engineers, and craftspeople at
the Home of Rolls-Royce in Goodwood, West Sussex created a special ‘Recreation
Module’ to house all of Riccioni’s photography gear. Included were a DJI Mavic
Mini drone, a 12.9-inch Apple iPad Pro, a 16-inch Apple MacBook Pro, Sennheiser
PXC550 MkII noise-canceling headphones, Persol PO3225-S sunglasses, Supreme
clothing, and a water bottle. All of these items were housed in a special
storage case clad in Forge Yellow leather that sits in the trunk.
