Kia today announced pricing for the all-new 2023 Sportage Hybrid, which will start US$ 28,545 (US$ 27,290 + US$ 1,255 destination fee). That makes the crossover cheaper than one of its biggest rivals, the 2022 Toyota Rav4 Hybrid, which starts at US$ 30,290 (US$ 29,075 + US$ 1,215 destination fee) in its least expensive LE trim.

The Sportage Hybrid is available in three trim levels, LX, EX, and SX-Prestige. All will be offered with an AWD drivetrain but only the LX offers FWD. The crossover is powered by a 1.6-liter turbocharged engine, which is paired to a 59 hp electric motor. Together, they combine to churn out 227 hp while returning a targeted 39 mpg (6.0 L/100 km) and a total range of more than 805 km on a tank of gas.

Power is sent to the wheel through a six-speed automatic transmission and the Sportage Hybrid is capable of towing up to 2,000 pounds. It also contains a 1.49 kWh battery supply for the electric motor. The compact Kia is a tech showcase and well-equipped models are offered with dual panoramic curved infotainment displays. This includes a 12.3-inch instrument cluster and a 12.3-inch touch screen. Customers buying the high-zoot EX trim can also select animal-free leather to help make the interior greener. Kia plans to start selling the Sportage very soon, with models reaching dealers this spring.