BMW has opted to go for the mildest of facelifts for the mid-cycle refresh of the 2023 3-Series. The revamped car benefits from a handful of tweaks to the exterior, an expansion of the color palette, and new wheel designs. It’s certainly a refreshing direction for BMW. While admittedly, the 2023 3-Series is only a facelift and not an all-new model, perhaps we’ve become too accustomed to BMW’s usual shock-and-awe tactics with new design reveals. The most appreciable differences are found inside, with the introduction of BMW’s Curved Display to the interior, as well as the latest iDrive 8 operating system.
Drivetrain options and specs remain the
same as last year’s cars, with the 2.0-liter turbo four-cylinder found in the
330i and 330e remaining. For the M340i a 3.0-liter turbo inline-six mild-hybrid
is present and correct. xDrive all-wheel drive remains an option across the
range, with an eight-speed transmission as standard. In addition, U.S.-market
vehicles will be exclusively built at the new San Luis Potosi facility in
Mexico.
The most significant change to the
front-end of the new 3-Series is the re-profiled headlights. Like the ones we
saw on China’s i3 eDrive35L, the headlights are now slimmer. Gone is the slight
indentation on the lower edge between the dipped and main beams, to give a
cleaner — but arguably less characterful — look to the front. The full-LED
headlights graphics change to an inverted L-shape, mimicking the halos that
were once synonymous with the brand. An immense relief for all is that BMW has
resisted the urge to graft an M3-esque snout onto it. While the grille has been
fettled with — gaining double bars and slightly altered contours — the result
is, dare we say it, good-looking.
The front and rear bumpers, on the other
hand, haven’t been so lucky. The new design is slightly fussier, with more
aggressive angles said to emphasize “the sporting mission of the new BMW 3
Series.” In fact, the main thrust of BMW’s facelift appears to position the 3-Series
as a sportier alternative from the get-go. Shadowline trim — BMW-speak for
blacked-out exterior bits — is now standard, relegating satin aluminum exterior
trim to an option.
Other exterior changes include brand new
allow-wheel designs and a new range of exterior colors, including Skyscraper
Grey metallic across the range and Brooklyn Grey metallic on M340i models or in
combination with the M Sport package on 330i and 330e models. In addition, the
M Sport packages that are offered for the 330i and 330e have been revised to
include chrome highlights for the grille, an M-Sport-specific rear apron,
variable sport steering, and 19-inch wheels.
Meanwhile, the M340i and M340i xDrive get
a unique look of their own, with mesh-design kidney grilles, double-spoke
wheels, trapezoid tailpipes, and an M rear spoiler. 2023 M340is will also be
available with the classic BMW Motorsport roundels too, in commemoration of the
50th anniversary of BMW M GmbH.
The 2023 BMW 3-Series upgrades to the
latest interior tech, with the inclusion of BMW’s Curved Display, consisting of
a 12.3-inch driver-info screen behind the wheel, and a 14.9-inch central
display, cantered towards the driver in typical BMW fashion. The new interior
includes the latest Drive, which runs on BMW Operating System 8. It has
improved speech recognition with the BMW Intelligent Personal Assistant which
can now open and close windows and the sunroof and adjust the climate control
using natural speech. The new 2023 3-Series is also 5G-ready, allowing for
greater connectivity to be achieved via the vehicle’s own antenna system. The
optional personal eSIM can be used as your own “BMW ID,” with the ability to be
transferred to other cars, with the SIM credentials configured upon sign-in in
other vehicles.
For North America, the 2023 BMW 3-Series
will continue to be offered in the same variants as the 2022 model. That means
the 330i will be available with a 2.0-liter turbo four-cylinder pushing out 255
hp and 400 Nm of torque, and the 330e that
couples a 2.0-liter turbo four to an electric motor for a combined output of
288 hp and 420 Nm of torque. Step up to the
M340i, and the powerplant is a 3.0-liter inline-six engine delivering 382 hp with 500 Nm of torque. All models will be
supplied with an eight-speed automatic gearbox, while xDrive (aka all-wheel
drive) is available across the range. Deliveries across the world, including
the U.S., will begin in June, with pricing expected to be announced in the
coming months.



