Cupra today gave the public a look into its future, showing us the Terramar SUV for the very first time. The hybrid SUV will be built in Hungary alongside the Audi Q3. Although details remain scant, the model will arrive in 2024 and its lineup will include both internal combustion (likely mild-hybrid) and plug-in hybrid models. The latter will include even more options and greater range than it could previously offer, Cupra said, promising that the Terramar would have around 100 km of pure electric range.
The brand also promised that its e-HYBRID
range will focus on performance and “contemporary sportiness,” whatever that
means. Its name may serve to clarify, though, as it is inspired by the
Sitges-Terramar racing circuit. The banked oval opened in 1923 in a coastal
town near Barcelona and Cupra’s headquarters. The crossover will be nearly
4,500 mm long, much like the Audi Q3. Positioned as a compact SUV,
it will have to compete with the likes of the Hyundai Tucson and it will be
longer than either the Cupra Ateca or the Formentor.
Like the Q3, the Terramar will be based on
a modified version of the MQB platform which is intended as the basis for the
Volkswagen Group’s next generation of PHEVs. Cupra confirmed that this will be
the last gas or diesel-powered vehicle it produces.
One of a trio of vehicles the brand showed
off today at an event at Terramar, Sitges, the SUV will be joined by the
Tavascan and the UrbanRebel in the Cupra lineup by 2025.
