Buick today unveiled the Wildcat EV concept, a look into its future design direction. Bearing the brand’s new tri-shield logo, distinctive headlights, and a new front end, the 2+2 concept will influence its models for the foreseeable future. The Wildcat EV concept introduces a new face for the brand. Buick describes it as having a forward-leaning front end with a low-mounted, trapezoidal grille, and sharp high-mounted check-mark-shaped lights that bracket it. At the back, there are “blade-style” taillights embedded in the roof’s sail panels. There are also check-mark-style lights at the rear, mirroring those at the front.
As to the more concept-y design elements,
the 2+2 coupe is described as having laid-back proportions complemented by a
low, wide stance. The wraparound glass, meanwhile, tapers aggressively to match
the roofline and accentuate the sleek profile. It also gets semi-swing doors
and an external “state of charge” indicator that is visible in the hatchback
glass. It sits on big 18-spoke “Jet Age-inspired” wheels.
Contrasting the cool, metallic exterior,
Buick wanted the interior to convey “balance, harmony, and a feeling of
warmth.” The automaker, therefore, used Legato Green throughout the cabin, in
the carpets and door cards. These elements play against polished aluminum trim,
while orange elements (like the seatbelts) add visual intrigue. The
infotainment setup features a sweeping touchscreen that is paired to a screen
in the console. Flowing out from the instrument panel, a center console extends
out to the rear seats and uses unique graphic and color contrasts to make it
look like certain elements are floating, highlighting the cabin’s lightweight and
spacious character.
That will be further accentuated by
technology designed to soothe and relax passengers. Buick says that the Wildcat
EV Concept gets a Zen Mode that dims the cabin lights, dispenses aromatherapy
scents, and activates the massaging seats.
The concept’s unveiling coincides with
Buick’s announcement that its entire North American lineup will be all-electric
by the end of the decade. It will bring its first EV to market by 2024.
