Facing stiff competition from the Ford Bronco, Jeep has made a number of minor updates to the Wrangler for the 2023 model year. Kicking things off for 2023 are two new exterior colors for the Wrangler, dubbed Earl and Reign respectively. The first of these is a simple shade of Gray with an aquamarine tint that will replace the Snazzberry (dark red) previously offered with the Wrangler. This new paint adds US$ 395 to the off-roader’s sticker price. As for the second new paint option, Reign is a deep shade of purple that costs US$ 495.
The most significant change to the 2023
Wrangler family is the launch of the new Freedom Edition, first presented at
the start of the month. The Freedom Edition takes the form of a US$ 3,295 package
that adds a winch-capable steel front bumper, rock rails, black wheels,
body-color fender flares, LED headlights, and LED fog lights. It also rocks
American flag decals on the front fenders and an Oscar Mike badge on the rear
tailgate.
Rounding out the updates for 2023 are the
new standard and optional 17-inch wheel designs for the Wrangler Rubicon and
the availability of American flag decals on the front fenders for all Wrangler
models, not just the Freedom Edition.
All of the same powertrain options carry
through to the 2023 model year. These include the automaker’s standard
3.6-liter naturally aspirated Pentastar V6 with 285 hp and 353 Nm of torque, a mild-hybrid version of this same engine, a 2.0-liter turbocharged
four-cylinder with 270 hp and 400 Nm of torque, a 2.0-liter
turbocharged four-cylinder plug-in hybrid with two electric motors, and a
3.0-liter V6 EcoDiesel producing 260 hp and 600 Nm of torque.
Continuing to top out the range is the Wrangler Rubicon 392 with its 6.4-liter
Hemi V8 pumping out 470 hp and 637 Nm.
