Rolling around in a Rolls-Royce Cullinan can get you a lot of attention, especially in a place where they’re rare. Of course, in cities like Miami, Los Angeles, or New York, they’re probably more prevalent. With that in mind, aftermarket tuner DMC has created a new package for the Cullinan that will certainly make it stand out even among others of its kind. It’s aptly named the Emperor. Many would consider the Cullinan just about as good as it could possibly get. It manages to carry Rolls-Royce styling in an SUV form but DMC reshaped it anyway. Striking carbon fiber bodywork accents the front of the vehicle. An all-new carbon hood stands out from the Cherry Red paint finish and more carbon accents are attached to the wheel arches to provide the widebody stance.
DMC wasn’t tasteless with the widebody
modifications though and in fact, the arches are just 4 mm wider on each side
compared to the standard car. A modified side skirt has a functional
aerodynamic effect that smooths airflow while making the SUV look lower at the
same time.
Filling out those wheel arches are a set
of 24-inch PUR wheels made from aluminum alloy. DMC says that they’re uniquely
built for this project and are both approved for high speed and high load
forces. That’s important too because the tuning company didn’t just stop at the
externally flashy bits; this Cullinan has more power too. Originally shipped
with 571 hp and 850 Nm of torque, the DMC Emperor develops
615 hp and 955 Nm of torque through the use of an ECU tune
and a new sports exhaust.
Of course, the interior isn’t left for
want. A completely new complement of leather upholstery is fitted with Cherry
Red stitching to match the exterior paint color. It’s a dramatic departure from
the subtle and somewhat understated styling of the normal Cullinan. Surely
though, it’s this high-quality approach to modifications that buyers will
appreciate. DMC hasn’t announced any pricing but as with most things in this
segment, if you have to ask, you probably can’t afford it.
