Kia has published the first official photos of the updated Ray, an urban vehicle that has been around since 2011. The 2023 Kia Ray will most likely remain exclusively available in the Korean market. The Kia Ray was introduced in 2011 and received a mild facelift in 2017 before gaining a more comprehensive update for 2023. The city car that looks like a miniature minivan shares its underpinnings with plenty of models from the Hyundai-Kia group, including the Kia Picanto, the Hyundai i10, and the Hyundai Casper.
Despite the model’s age, changes for the
2023 MY are focused on the exterior, which integrates Kia’s latest design
language. The highlight is the redesigned front end with vertically positioned
LED headlights surrounding a fully covered grille that houses the new KIA
badge. The front bumper adopts a cleaner look, with a single opening and an
aluminum-style skidplate. We are probably looking at a fully electric variant
which explains the absence of cooling intakes.
The profile looks identical to the
outgoing Ray, with the exception of the new wheels. We can’t see the left side
of the vehicle but we guess that the Ray retains its signature sliding door for
the rear passengers. At the back, changes are limited, with new LED taillights
being connected through the redesigned tailgate. The rear bumper is also more
modern with a diffuser-style element and smaller reflectors. Inside, the only
way to tell the new Ray apart from its predecessor is the digital instrument
cluster and the darker trim elements, as the rest of the dashboard appears to
have been carried over.
In typical Kia style, the preview didn’t
include any specs for the updated model which is clearly based on the same
underpinnings. We expect Kia to retain both the ICE-powered and EV variants of
the Ray. The current ICE-powered model is fitted with a 1.0-liter MPI engine
mated to a four-speed automatic gearbox. As for the electric Ray which was
Kia’s first production EV, it gets a single electric motor producing 67 hp and a 16.4 kWh lithium-ion battery allowing 138 km of
range.
We will learn more about the 2023 Kia Ray
in the coming weeks, as we get closer to the market launch in Korea that is
scheduled for September. Pricing is expected to remain close to its
predecessor, which starts from 13,550,000 won (US$ 10,398).


