Automakers had been hesitant to embrace online sales, but that changed during the coronavirus pandemic. While the issues with the outbreak have largely subsided, online sales are here to stay. Acura is making that abundantly clear as they’ll be serving as the “tip of the spear for digitalization at American Honda.” As part of this effort, 100% of Acura EV sales will take place online.
The company didn’t go into specifics, but
said the move will begin with the ZDX and ZDX Type S. Acura will begin accepting pre-orders later
this year, ahead of their arrival in early 2024. As a refresher, the ZDX and
ZDX Type S are GM-based EVs that are a fancier counterpart to the Honda
Prologue. The company hasn’t said much about them, but the models will feature
unique styling inside and out. We can
also expect OnStar and Super Cruise.
Putting the ZDX aside, Acura confirmed the
TLX will be receiving “enhancements” later this year. These are designed to “further its appeal in
the competitive midsize luxury sedan segment,” although specifics are
lacking. That being said, the model was
unveiled in 2020 so it’s ready for a facelift.
