Xiaomi continues to expand its product lineup, and the latest addition is the SU7 series electric vehicle models. Recently, these vehicles has been spotted on roads without camouflage during tests. This shows us that the vehicle is almost ready. Although the Chinese manufacturer hasn’t shared details about the selling price and release date yet, there’s a promising sign that we’ll soon have answers to these questions. The advertising campaign for the Xiaomi SU7 has officially started. 

When introducing a new product, the marketing campaign is just as important as the product itself. For example a well executed advertising campaign can boost sales even for a mediocre product, while a good product can bring wealth to its manufacturer. In light of this information, Xiaomi has started advertising shoots SU7 series electric vehicle series. Although the images shared from the advertising shoot do not provide us with any new information, they have hinted that the release date of the vehicle is approaching.

As you may already be aware, Xiaomi’s initial lineup of electric vehicles will include three models: SU7, SU7 Pro, and SU7 Max. The anticipated timeframe for mass production and release is the first half of 2024. The company aims to make these vehicles accessible to a wide audience by offering both single and dual motor options, with an expected price target of approximately US2 0,000. It’s important to note that the final pricing details are still being determined.