BYD has launched updated versions of two of its popular flagship models, the Han sedan and Tang SUV, with prices slashed for good measure. BYD calls these new models "Glory Editions," and the company confidently promises they'll undercut the prices of comparable gasoline-powered models. It really gets interesting: the Han Glory Edition starts at just RMB 169,800 (€ 22,000) while the Tang Glory Edition kicks off at RMB 179,800 (US$ 24,950). These deep cuts – RMB 20,000 (€ 2,600) off the Han and RMB 30,000 (€ 3,800) off the Tang – will undoubtedly make rivals rethink their pricing strategies.
The BYD Han EV Glory Edition offers four
variants with varying battery sizes and ranges. The CLTC range figures are 506
km, 605 km, 715 km, and 610 km. The 610 km model boasts an all-wheel-drive
system, while the rest are powered by a single motor driving the front wheels. The
BYD Tang EV version is still available in the Champion Edition and hasn’t been
updated yet. The DM-i (plug-in hybrid) Glory Edition is purely focused on
efficiency, so BYD has kept it simple. It comes in four variants, all with the
same battery and plug-in hybrid powertrain setup.
Both the Han and Tang are available in a
dizzying array of electric and plug-in hybrid (DM-i and DM-p) variants. These
updated Glory Editions aren't just stripped-down budget bargains either. BYD
has taken the opportunity to sweeten the deal with improved comfort features
and driver-assist systems.
The company, already a force to be
reckoned with, has its sights set on dominating its home turf even further.
BYD's relentless sales growth shows no signs of slowing down – in 2023, the
company moved over 3 million electric and plug-in hybrid vehicles. This new
aggressive move aims to squeeze gasoline-powered incumbents and accelerate the
industry's shift away from fossil fuels.
