Japanese buyers now have a shiny new option in the Toyota Crown lineup, but this one’s all about not shining. It’s called the Crown Sport Limited Matte Metal, and it’s an 8.2-million-yen (US$ 55,000) crossover that’s trying really hard to convince you that stealthy is the new flashy. Draped in a special matte paint that screams “I’m too cool for gloss,” this variant is aimed at those who want to blend in—at least as much as you can in a hulking, high-end Toyota.

It’s basically the long-roof version of the Crown Crossover that was presented in late 2023, now dipped head-to-toe in a brooding shade of stealth-gray matte. All examples heading to the production line will have the same finish, and while matte paints traditionally require a lot of upkeep, this one is a bit different. After laying down the matte finish, Toyota applies a special coating to the paint, known as a ‘TM Coat.’ This extra layer doesn’t mess with the matte’s original vibe but does make it scratch-resistant and better protected from road grime. Contrasting the matte finish are a handful of gloss black accents, including the window frames, rocker panels, and the lower front lip. Gloss gray wheels and a splash of red on the brake calipers complete the exterior look.

 

Several custom touches have been made to the cabin as well. While most surfaces are clad in black leather, the Limited Matte Metal adds metallic trims with a light gold finish stretching across the dashboard, around the air vents, and part of the steering wheel. It also includes a special logo and script on the dash reading The Limited Matte Metal, just in case you forget which special edition you’re sitting in. Buyers will also be pleased to know it comes standard with a digital key, letting you unlock the car via a smartphone app.

As the model is based on the PHEV version of the Crown Sport, it uses a 2.5-liter petrol engine working alongside an electric motor to deliver a combined 302 hp, funneled through all four wheels. On electric power alone, you can quietly glide around for up to 90 km. Or, if you’re in the mood for a long haul, switch to hybrid mode and stretch that range to 1,200 km between stops.