2015 NISSAN LANNIA
Nissan unveiled the
all-new Lannia at Auto Shanghai 2015, a culmination of vision taking the car
from concept to reality.
Two years ago in
Shanghai, Nissan introduced the Friend-Me Concept, followed by the Lannia
Concept in 2014 at the Beijing Motor Show, and Lannia is the tangible
expression of the company's commitment to China.
Building on Nissan's
longstanding success in the sedan market, it's the first product developed and
designed for young Chinese generations, especially those in their 20s and 30s,
seen as the nation's trendsetters.
"Edging forward is
not enough. The market in China is moving very fast, especially with the
post-1980s generation," says Titus Liu, Creative Design Manager at Nissan
Design China.
"They do not want
to stick with the status quo, so we are dedicated to finding the next great
breakthrough. This is important for us."
Design and development
was led by Nissan Design China, backed by the Nissan Global Design Center.
Lannia's styling speaks to rising Chinese who want to set themselves apart as
both edgy and sophisticated, resulting in a stylish new look for a sedan that
goes against conventions.
The new model also
boasts Nissan's latest iconic design signatures, such as the V-motion grille,
Kick-up C-pillar, floating roof and boomerang-shaped headlights.
Connectivity was a key
to address the needs of tech-savvy Chinese drivers.
"Younger drivers
have grown up with modern technology, such as smartphones and tablets. For
them, connecting and interacting with a car feels natural," says John
Zhang, Chief Product Specialist for the Lannia.
Lannia features
integrated infotainment technologies designed exclusively in China, including
an advanced audio system with smart-phone connectivity and a 7-inch multimedia
display screen. It adds many of Nissan's advanced safety features for enhanced
driver control and security.
