Audi
Fleet Shuttle Quattro
After
Audi successfully managed to squeeze their RSQ concept car into the 2004 movie
I, Robot - hot on the heels of the Lexus 2054 in Minority Report - it was only
a matter of time before the company from Ingolstadt returned to the big screen.
In 2013, the sci-fi movie Ender's Game, based on the best-selling 1985 novel by
Orson Scott Card, hit the cinemas. I don't want to ruin the plot for you, but
it's basically a more thought-provoking version of the splatter-fest that was
Starship Troopers.
In
the film earth is under attack from an insectoid alien species, and the
International Fleet (IF) is mankinds last hope. In order to make sure they only
get the brightest and best people, youngsters are hand-picked from an early age
and sent to a place called "Battle School". Here the instructors
train them up to become the next generation of International Fleet officers
using a series of ever more difficult war games. But this not being IMDb,
you'll either have to watch the movie, google it, or read about it on Wikipedia
to find out more of the plot.
So
anyway the Audi fleet shuttle quattro concept was developed for the movie. The
name Audi fleet shuttle quattro (no capitals) says it all really. It's an Audi,
the International Fleet use it as a shuttle, and its a quattro.
The
Audi fleet shuttle quattro concept marks the first time Audi has used a purely
virtual car in a feature film. The company noted that the technologically
advanced world of "Ender's Game" is reflected in the design of the
concept. "The Audi in the movie represents progress and it appears in key
scenes that have a lasting impact on the life of the protagonist,"
explained Florian Zitzlsperger, responsible for Brand Partnerships at AUDI AG.
"As a result, our Audi becomes part of this fictional world."
"Designing
the Audi fleet shuttle quattro was similar to customizing a tailor-made suit.
We adapted it to the requirements of the world in 'Ender's Game' and at the
same time had to take care to preserve our brand values," said Frank
Rimili, chief designer for the film project. "We were ultimately able to
perfectly project our design philosophy into the fictional world of the
movie."
