Venucia
VOW concept
Venucia,
a local brand by Dongfeng Nissan Passenger Vehicle Company (DFL-PV), the
passenger vehicle business unit of Nissan's joint venture in China, unveiled
the VOW Concept at Auto Shanghai 2015.
VOW
Concept, a brand new trendy sport crossover concept by Venucia, was developed
for the young generations. VOW is the abbreviation of "Venucia Over
Wonder," meaning a complete breakthrough in excellence.
The
forward thinking and bold design is paired with a bright blue body inspired by
Bolivia's Salar de Uyuni, a high plateau near the crest of the Andes Mountains
with captive fresh and saltwater lakes and the world's largest salt flat. VOW
Concept conjures up a new balance of dynamic excellence and elegance.
"With
the VOW Concept, Venucia is going directly to the young generations and
listening to what they have to say about their futures, their hopes and what
inspires them. We are determined to bring forward a young and fresh brand that
continues to challenge the status quo," said Zhou Xianpeng, DFL-PV deputy
managing director. "We believe Venucia will lead future trends as an
influencer, and enhance its place in the automotive market in China."
