Fiat
500 Barbie Concept
This
time it's an original Fiat 500 Barbie show car dedicated to the most famous
fashion doll ever: Barbie. This exceptional vehicle, created by a partnership
between the Fiat Centro Stile and Mattel, given officially to Barbie on 9 March 2015, at her fiftieth birthday celebrations in Milan.
It's
a fashionista car but quite tongue-in-cheek and with lots of charm: just like
Barbie herself. The gleaming paintwork resembles varnish and definitely makes
for a shock effect, achieved with deep lacquered colour using ultra fine
aluminium plunged in deep, up-to-the-minute pink. The seating is upholstered in
strikingly soft fabrics: silver laminated Alcantara is not only trendy but
plush to the touch and its glimmer bounces as far as the roof panel. Then there
are mats enhanced with natural silk yarn and sleek viscose, not to mention lip
glosses in brilliant colours stored in the glove compartment, plus a LED-decked
vanity mirror to ensure perfect application. And there's more. The car has more
features than a crown has jewels! Crystals sparkle on interior bezels, hubcaps,
outer window mouldings and antenna and even outline the doll's famed silhouette
on the pillars. Lastly, this Fiat 500 Barbie show car also has its own glossy
cover, featuring the distinctive Sixties version of the Fiat 500 and a Barbie autograph.
Barbie will be aboard and she'll have her own special
driver: Ken, of course. On arriving at the entrance to La Rinascente department
store, in Piazza Duomo, Barbie will leave the car and walk the unique pink
carpet created just for her. The band Nena will be playing live in the
background, reviving some of the most famous pop songs from the fifty years of
the legendary fashion doll's existence.
Roberto
Giolito, creator of the Fiat 500, had this to say about the Mattel-Fiat
partnership scheme: "All-American Ms Barbie already has a number of
'transport solutions' available, like thundering GTs and motor homes with
endless accessories. So if she's spotted a 500 and wants one as a gift for this
landmark birthday, it's a signal typical of modern times that there's a renewed
need for dreaming the simple things in life, which give so much, allow us to
lighten up, thrill who's born beautiful or just feels beautiful, but doesn't
have to prove anything. After all, Barbie already has everything. Sleek
Barbie is a looker, smart enough to listen to everyone, a universal ambassador
opting for a car that never divides but frees everyone from having to declare
their social status. The new 2009 version celebrates her birthday with a model
that offers a better view of the sun and the stars, all the better for
continuing to dream, especially daydreams."
