Toyota
SEMA 2015 Edition
Toyota
had five of its production vehicles on display in SEMA 2015. The Japanese brand
made sure its bread-and-butter Corolla, Camry and Avalon saloons and Highlander
and Land Cruiser SUVs got their own spot at the show, courtesy of the Toyota
Racing Development (TRD) division.
All
five feature a Silver Pearl paint job on the exterior and special,
TRD-embroidered upholstery in the cabin, as well as aerodynamic rocker panels,
a rear diffuser and (with the exception of the Land Cruiser) a front spoiler.
Lowered
and sportier suspensions, large diameter rims with fat tires and free-flowing
exhausts from TRD’s backlog are also on the menu. Powertrains remain identical
to the production versions save for the Corolla LE Eco, in which the CVT
gearbox is replaced by a TRD six-speed manual.
“The
Avalon, Camry, Corolla, Highlander and Land Cruiser already do everything that
vehicles in their respective segments need to do, and do them exceedingly
well,” said Steve Appelbaum, National Engagement Marketing Manager of Toyota
Motor Sales, USA.
“We
believe the SEMA Edition TRD versions of these vehicles will appeal to a crowd
that needs a great all-around vehicle plus even more sportiness. We’re anxious
to gauge public response to these concepts.”
In
a nutshell, they want to display and get a feel for their aftermarket products
that are actually aimed at the public. Not bad, nothing to shout home about
either.