Geely Borui Individual
The Geely Borui
Individual has been launched on the 2016 Beijing Auto
Show in China. The Individual is an extra
luxurious variant of the Geely Borui sedan. It will be launched on the Chinese car
market in July. The exterior is dressed up with piano black paint, 20 inch
wheels, matte gray multispoke alloys, and extra chromed grille, and this is how
it should look on every Borui.
The grille design is very special, so it should be shown.
The real wonders however
happen in the back. The bench has been replaced by two individual seats. In
front of the right seat sits a 10.1 inch LCD screen. The buttons on the fixed
arm rest control the infotainment, the stereo, and the aircon. Between the
seats sits a small fridge. The seats are wrapped in Bentley-like cream white
leather with brown stitching.
‘Individual’ badges on each
seat, special pillows with a traditional Chinese pattern, and dark brown wood
on the dash and doors.
Power comes from two engines
that are also available in the standard car: a 1.8 turbo four-cylinder with
163 Hp and 285 Nm, and a 3.5 liter V6 with 270 Hp and 345 Nm. The
low-spec 2.4 won’t be available with the Individual.
The Individual is not
stretched or otherwise extended, but there is enough space for the
legs. Naturally, a true limousine variant would
be even better.
The market for luxurious
variants of otherwise not extremely expensive vehicles is growing in China. A
lot of car buyers want luxury but are unwilling to pay for a bigger car. Auto
makers have spotted the trend and are busy developing new high-end variant of
existing cars. Geely however is the first in its class, and might thus be able
to keep the competition off, at least for a while.
