Volvo 40.2 Concept
Volvo Cars, the premium car maker,
unveiled two new concept cars that move the Swedish brand in an audacious new
direction and mark the official launch of its global small-car strategy.
The newly revealed 40 series concept
models demonstrate for the first time how Volvo plans to expand into the large
and lucrative global market for premium small cars with a range of vehicles
that combine bold exterior and interior design with industry-leading
connectivity, electrification and autonomous drive technologies.
The new concept cars will be the first
built around Volvo's new Compact Modular Architecture (CMA), which has been
specially created for smaller cars and which has liberated the company's
designers and engineers to explore bold and daring new directions.
Volvo's small-car strategy is an
essential element in its ongoing global operational and financial
transformation. The Swedish company is currently implementing an ambitious
revitalisation plan that will reposition the brand to compete with its global
premium competitors within the next four years.
Volvo's new global small-car range will
include a pure-battery electric vehicle as well as Twin Engine plug-in hybrid
powertrain variants, in line with the company's commitment to the
electrification of its entire portfolio. Volvo plans to have sold a total of up
to one million electrified cars by 2025 globally.
On top of their daring exterior design
and electrified powertrain options, the new cars will also offer a full range
of innovative connectivity services, plus the world's most advanced standard
package of safety features and ground-breaking Scandinavian interior design.
The announcement of Volvo's new global
small-car strategy comes on the back of a strong start to the year in terms of
sales and profitability.
