Maruti Vitara Brezza iCreate
MSIL (Maruti Suzuki India Limited) has introduced
the ‘iCreate’ personalization scheme exclusively for the Maruti Vitara Brezza,
which offers customers a range of comprehensive customization kits to
personalize their purchase.
The ‘i-Create’ scheme offers close to 90 different
customization combinations across five different packages, which include the
Sports Accelerate package, Sports Velocity package, Glamour Glitz package,
Glamour Elegance package and the Urban Dynamic package. Other than the
packages, customers can also handpick individual accessories via the ‘A La
Carte’ option.
The packages include exterior parts like grille
garnish, ORVM garnish, body graphics, fog lamp garnish, side and skid plates
and accents on the alloy wheels, while the interior can be equipped with door
sill guards, exclusive floor mats, PU seat covers, leather steering wheel and
rear-seat entertainment (Glamour only).
Maruti believes that people are willing to pay a
premium over the final price to personalize their car, affirmed by their claim
that an average customer spends around INR 24,000 over the on-road price of the
Vitara Brezza on accessorization.
The iCreate scheme is exclusive to the
Maruti Vitara Brezza, while other models in the portfolio will be added to the
scheme in future.
