1953 Chrysler GS-1 Ghia


Chrysler began discussions with Pinin Farina. It would be Ghia in Turin who would be commissioned to build a series of cars inspired by the designs of Virgil Exner, Chryslers chief stylist. Ghia and Chrysler continued working together for 15 years creating some of the most memorable Chryslers of all time. 

From 1951 through 1954 the Exner-designed Ghia Specials were produced. The mechanical components were provided by Chrysler including a 331 cubic-inch hemi V8 capable of producing over 175 horsepower. The two-speed PowerFlite or Fluid Torque transmission was also courtesy of Chrysler but the exquisite bodies were the creation of Ghia with inspiration from Exner.


The Chrysler-Ghia relationship was beneficial to both parties. When Chrysler approached their own shops for a quote on who much it would cost to build such a creation, they were told around US$ 125,000. When they posed the same question to Ghia, they were quoted US$ 10,000 to 20,000.

The first fruits of this relationship was the Chrysler K-310 introduced in 1951. The 'K' represented K.T. Keller's initial in his name. While the 310 represented the horsepower produced by the engine. In 1952 the Chrysler Special was produced and made its debut to the public at the Paris Auto Show of that same year. It was built atop of a shortened New York Chassis and powered by a 331 cubic-inch Hemi V8 engine producing 235 horsepower. It had power steering, brakes, windows and power antenna. There was only one SWB (short wheel base) version produced in the series. The Thomas Special was specially commissioned by C.B. Thomas, who was president of the export division of Chrysler Corporation.


These 'idea cars' were meant to inspire Chrysler's design team while giving the general public a glimpse of things to come. They were showcased at auto shows where they always drew crowds. They were the perfect blend of American styling and power with coachwork by one of the greatest Italian coachbuilders.


In 1954, the limited production Chrysler Ghia GS-1 coupe was introduced. They were sold exclusively in Europe by Societe France Motors. The vehicle was built atop a Chrysler 125.5 inch chassis, the same used on most of the Chrysler automobiles. Power was supplied by a 180 horsepower Chrysler Hemi V8 engine. The vehicles were equipped with either a Fluid Torque transmission or the newer PowerFlite two-speed automatic.