Chevrolet has announced that it will introduce the
Redline special edition series to no less than nine of its models.
Chevrolet first debuted its Redline series at the
SEMA Show in 2015 and will now roll it out for the Cruze LT, Malibu LT, Camaro
SS and LT, Trax LT, Equinox LT, Traverse Premier, Colorado LT, Silverado Double
Cab LT Z71 and Silverado Crew Cab LTZ Z71.
All models in the Redline series come equipped with
black wheels featuring red accents, blacked-out grilles, black badges and black
Chevrolet bowtie logos. From here, the individual models start to differ
depending on the preferences of customers.
The Camaro Redline incorporates black
vinyl above the front wheels while the Silverado and Colorado feature red tow
hooks.
Speaking about the series, Chevrolet’s U.S. vice
president Brian Sweeney said “Our special edition lineup has been popular with
customers and dealers, alike. Since the introduction of special editions on
vehicles the like Silverado and Camaro, vehicle average transaction prices have
increased, time to turn has decreased, and conquest rates have risen, which has
contributed to making Chevrolet the fastest-growing brand in the industry two
years in a row.”
