Fittipaldi Motors, which is the brainchild of famed racing driver Emerson Fittipaldi set to reveal its first concept at the upcoming Geneva Motor Show this March. 

The two-time Formula One world champion and Indy 500 winner has teamed up with legendary carrozzeria Pininfarina for the design, and racing constructor HWA for the engineering work.


Pininfarina is a name that should require no introduction, having designed countless Ferraris and so many others over the course of its illustrious 87-year history. HWA may be better known in racing circles, having been founded by Hans-Werner Aufrecht, the same man behind AMG and responsible for Mercedes' DTM racers and Formula Three engines.

Those are some serious talents, and their first joint project will be previewed next month at the Swiss expo by the Fittipaldi EF7 Vision Gran Turismo concept. The EF7 promises to be just a taste of things to come and will be available to drive in virtual reality on PlayStation following its debut.