Jaguar has joined forces with the leading British designer, Stella McCartney for the next phase of the FEEL XE campaign as the roll-out of the new Jaguar XE continues. Both Stella and Jaguar represent the best in British design and have a shared commitment to modernity, performance and innovation, and the FEEL XE Experience is an expression of this design philosophy.

The FEEL XE Experience marks the next phase in the XE reveal, where Jaguar will announce full details of the entire XE range at the Paris Motor Show, from the exceptionally efficient 99 g/km E-Performance model to the thrilling 250 km/h supercharged S.


Together, the two prestigious British luxury brands have created the FEEL XE Experience; featuring a fleet of luxury Stella McCartney inspired Jaguars draped in her distinctive Superhero print from her Spring 2015 collection. These vehicles taking the streets of Paris on 29 September, delivering a series of FEEL XE Experiences that have been carefully curated by Stella and Jaguar to provide consumers with an Exhilarating taste of cultural highlights that are unique to Paris.

The FEEL XE Experience marks the continuation of Stella’s involvement in Jaguar’s FEEL XE campaign. Stella attended the Jaguar XE global premiere at Earls Court in London on 08 September, and she also chose to arrive in the XE, the most fuel-efficient Jaguar to date, at The 2014 Stella McCartney Green Carpet Collection.