Tata Motors has formally announced the establishment
of a new sub-brand called TaMo, which is described as an agile, ring-fenced
vertical operating in an incubating environment towards new technologies,
business models and partnerships for future mobility solutions.
What’s interesting is that Tata also
teased their first product under Tamo which a
mid-engined 2-seater sports car internally called Tata Futuro. While Tata
Motors is a mass volume player, Tamo will operate in the first step on a
low-volume, low-investment model. Based on that philosophy, Tamo will limit
sales to around 250 units.
The Futuro is inspired by the old petite mid-engine
sportscars like the Opel Speedster powered by a small
displacement turbocharged engine, and is claimed to be “a stunning-looking car
for the money”. Expected to go on sale in 2018, the Tata is looking to price
the Futuro at around INR 25 lakhs.
This is not the first time Tata has expressed
interest in sports cars. They revealed the Tata Aria Roadster concept at the
2000 Geneva Motor Show, which was followed by a coupe version the following
year. For the Futuro, however, Tata does seem serious about putting it into
production and setting up the segment in India.
