The Toyota Fengchao Fun concept has been unveiled at
the 2017 Shanghai motor show, and probably points the way to the look of the
China and Asian market Camry.
The concept looks to feature smoothed
out versions of the eighth-generation Camry’s doors. At the front and rear, the
concept has unique styling, with cleaner and sharper details than the already
unveiled North American Camry.
The last two generations of the Camry sold in Asia,
Russia and other developing markets shared its front- and rear-end design with
our Aurion. This car was informally known as
the ‘prestige’ Camry, and was pitched primarily at middle class buyers.
If the Fun concept’s sportier and more contemporary
features carry through to the production car, Toyota will likely tweak the
messaging and market positioning surrounding the new Camry.