The American president traditionally rides in a
Cadillac or Lincoln limousine. In most other countries, they tend to use German
or British cars, but chauffeuring their new president to his inauguration in
either would be unthinkable for the French who have their own automotive
industry.
So what to do when most Renaults, Peugeots, and
Citroëns are too low-rent for the purpose, and a Bugatti would be too silly and
impractical (even for the French)? Here's your answer.
For the inauguration of President Emmanuel Macron,
PSA created this special DS 7 Crossback – based on the flagship model in the
French automaker's premium lineup, but upgraded for the purpose.
The Presidential DS 7 is done up in a special
ink-blue paint, with a black leather interior, official state insignia and
flags, and gold details on the wheels and in the cabin. Most unique about this
particular DS 7, though, is the roof: the state limousine has a convertible top
to transform the crossover into a parade car so that the gathered masses on the
Champs-Elysées can catch a glimpse of their new head of state – even in the
rain.
