Ford’s new Edge SUV will come to Australia in 2018
with a starting price of AUD 49,990 with seven seats and a diesel engine. Also, exclusively reveal that model will be known as the Ford Endura.
Ford maintains the ‘E’ theme
that runs across most of its global SUV line-up. Ford’s recent move from Kuga
to Escape was made in a similar vein. Ford has cemented its move to the Endura
name by registering it as a trademark. The trademark covers a Class 12
classification, which includes: “Land motor vehicles, namely automobiles,
trucks, sport-utility vehicles, and vans, and their structural parts and
fittings.”
The rebadge Ford Edge is likely source from the Canadian Ford plant, which currently produces Edge for the UK market. That
plant only produces five-seat versions of the Edge, but it’s expected this
plant will take on the different body style offered in China, which
accommodates seven seats in the Edge body.
The UK and US market Edge measures in at 4778 mm in
length, with the seven-seat Chinese variant requiring an additional 70 mm (4848
mm). Unlike the Ford Territory, which offers a 2700 kg braked towing capacity
in all-wheel drive diesel specification, the Edge will only tow 2000 kg, making
the Everest the only option for buyers towing larger loads.
Endura has heritage within the Ford family, being
used in the past as a name for a selection of Ford engines — including one that
once powered the Ford Ka.
