Opel are looking to take personalization options to new heights by announcing their new Exclusive program. Debuting at the 2017 Geneva Motor Show, the program will allow buyers of the new Insignia to customize their car according to their own personal tastes.

The offerings include an unlimited range of colors based on personal preference, a tri-coat paint finish, and a wide selection of wheels, in addition to extra customization inside that counts several leather options and decorative design elements.


As part of their Exclusive program, the GM-owned brand will also highlight new digital solutions such as showroom images in 4K, augmented reality, and ultra-high definition resolution, which will allow customers to experience their upcoming vehicles virtually, before making a deposit.