Buick is trying to make a splash with the 2018 Regal
lineup and improve its visibility over its little-noticed predecessor. It seems the TourX is going to be priced aggressively
against the king of rugged wagons, the Subaru Outback.
The 2018 Buick Regal TourX
will start at US$ 29,995 with destination charge when it goes on sale late this
year. The base, newspaper-special TourX 1SV will include the 2.0-liter
turbocharged four-cylinder engine with 250 horsepower, 8-speed automatic
transmission, all-wheel drive, as well as a universal home remote and 18-inch
wheels.
For US$ 33,575, the Preferred model adds a power
driver's seat and is available with a panoramic moonroof and driver assistance
technologies, which CarsDirect believes will make it the model most buyers will
gravitate towards on dealer lots. A top-level Essence model with desirable
options such as leather upholstery and automatic emergency braking is expected
to be priced from US$ 38,860.
All of which is interesting because this means the
Regal TourX is priced to be more of a competitor to the Subaru Outback and
Volkswagen Golf Alltrack (similarly equipped models are between the US$ 28,000 and US$ 38,000 range), rather than the more upscale Audi A4 Allroad and Volvo V60
Cross Country (at north of US$ 40,000 to start). Consider it's noticeably larger
than the Volvo and VW and about as powerful as the Audi, and Buick is
apparently seeking more of a mainstream audience like that of the Subaru.
