The Toyota TJ Cruiser nameplate has been trademarked
in the US, hinting at a new model for the company’s already expansive SUV and
crossover range.
The filing for use on “automobiles and structural parts
thereof” with the US Patent and Trademark Office was discovered by AutoGuide.
It’s likely the TJ Cruiser badge is being considered for a possible production
version of the FT-4X concept, which made its debut at the 2017 New York motor
show.
The concept car is 75 per cent production ready, with the
company waiting to see what public reaction is like. Mechanically, the FT-4X is
based on the version of the Toyota New Generation Architecture used by the
C-HR. Although it has a practical interior and rugged looks, the FT-4X is
designed to appeal to a “casual core” crowd interested in a weekend of camping,
rather those who want to tackle the Rubicon trail.
If Toyota does decide to use the TJ Cruiser name, it
would draw on the equity of the FJ Cruiser name without sullying that car’s
reputation with a less capable off-roader. As usual, this trademark application
could turn out to be nothing. Toyota may decide not to proceed with a
production version of the FT-4X or choose a different name entirely.
