Do you prefer the outgoing Volkswagen Tiguan to the
new one? Looking for a value proposition in the growing compact crossover
market? Well we have good news for you, either way, because the German
automaker is reportedly keeping the outgoing version in its lineup alongside
the new model.
While the new model to be built in Mexico will carry
the Tiguan name, the existing version made in Germany will continue to be
offered as the Tiguan Limited.
The naming strategy strikes us as potentially more
confusing than, say, Tiguan Classic, since the Limited label is often used in
the industry as a trim level. But nomenclature aside, the Tiguan Limited is
slated to drop some options and configuration choices in an effort to streamline
the ordering process.
VW has a history of doing the same in some markets. In Canada, for
example, it continued offering replaced versions of the Golf and Jetta with the
City name attached between 2007 and 2010. It also took a similar approach in
Europe, where the old Audi A4 was rebranded and kept on the market as the Seat
Exeo. The multi-pronged approach is aimed at giving buyers more choices and the
automaker a larger share of the market, and is evidently earmarked to do the
same with the Tiguan – for the time being, at least.
