Remember a year ago when BMW France commissioned
this unusual i3 art project? Well someone liked it enough to pay
€ 100,000 for it.
The “Spaghetti Car” was designed by photographic
artists Maurizio Cattelan and Pierpaolo Ferrari of the bi-annual magazine
Toiletpaper. It debuted at the Rencontres d'Arles festival last summer, and a
year later, BMW France donated it for a charity auction.
Not just any charity auction, though – a
star-studded one. The sale took place as part of the Leonardo DiCaprio
Foundation's Fourth Annual Saint-Tropez Gala, hosted by (you guessed it)
Leonardo DiCaprio. He wasn't the only A-lister involved, though.
Cate Blanchett, Marion Cotillard, Philippe Cousteau,
Penélope Cruz, Tom Hanks, Kate Hudson, Doutzen Kroes, Jared Leto, Tobey
Maguire, Edward Norton, Emma Stone, Uma Thurman, Kate Winslet, and Prince
Albert II of Monaco all served on the organizing committee, with big names like
Adrien Brody, Sean Penn, Taylor Hill, Iman Hamman and Gerard Butler also in
attendance at the event. Lenny Kravitz and Madonna performed to entertain the
celebrities and dignitaries gathered to honor Mayor Anne Hidalgo of Paris.
Employing imagery popularized (in certain
circles) by Cattelan and Ferrari's work, the one-of-a-kind i3 went to a Swiss
collector, who paid more than the base price in France for a 740e iPerformance
plug-in hybrid limousine. But it's all for a good cause, with proceeds going
towards “protecting the long-term health and well-being of all Earth's inhabitants.”
