What you see here is the BAIC BJ40 from China and it is now available in Mexico. And in case you're wondering, that windshield
price sticker isn't USD but Mexican pesos with $ 531,900 equaling around
US$ 33,000. The real Jeep Wrangler Unlimited (5d) starts from MX$ 614,900 or
about US$ 35,000.
Carscoops reader Daniel stumbled upon the Chinese
rip-offs at a dealership in San Pedro Garza Garcia and was understandably shocked
that they aren't the Jeep models they appear to be.
Those with a keen interest in industry will know
that Chinese automakers love to 'take inspiration' from Western vehicles, much
to the displeasure of the original manufacturers, like Fiat Chrysler Automobiles.
Sadly for them, it is the Chinese government's unwillingness to recognize the
often obvious trademark and design infringements that allows the lookalikes to
be sold.
Compared to the real Jeep Wrangler, the BJ40 is
recognizably different, particularly from the front. At a glance however, it is
east to understand why motorists could be confused.