Late last week Tesla announced that it was cutting
the starting price of the Model X electric SUV. The starting price of the
vehicle is now US$ 79,500. Tesla says that the lower starting price is thanks to
improving margins thanks to ramping off the Model 3. Tesla’s Elon Musk also
says that the Model X is still popular despite delivers for the Model 3 kicking
off.
The new Model X starting price is a discount of
about US$ 3,000 compared to the original price. “When we launched Model X 75D, it
had a low gross margin. “As we’ve achieved efficiencies, we are able to lower
the price and pass along more value to our customers,” wrote Tesla.
As with most cars, the majority of buyers don’t pay
base price, they want options. The most expensive version of the Model X is the
P100D and it starts at US$ 145,000. Most Model 3 cars are selling for much more
than the base US$ 35,000 price.
