UMW Toyota Motor (UMWT) is attempting just that. Last month, it announced the Toyota Vios Sports Edition, which is inspired by the race cars featured in the Toyota Gazoo Racing (TGR) Vios Challenge one make race series, which features local celebrities and racing veterans.

Unlike the costly race Vios, which is loaded with TRD and other branded parts, the Vios Sports Edition is more in tune with the salaryman’s budget. Available in a single spec, the kitted-up B-segment sedan is priced at RM 85,300 on-the-road without insurance.


It’s based on the Vios 1.5J, but adds an all-round bodykit to the entry Vios variant, plus a large goalpost-style rear spoiler with SE emblems on the sides. There’s also a Sports Edition badge on the bootlid. Also unmissable are those black-red body stickers inspired by the race car – they cover most of the body and all you need is some sponsor stickers race numbers. The wheels are 15-inch multi-spoke alloys similar in design to those on the 1.5G, but in all-black instead of two-tone.

Inside, the Sports Edition gets sports seats with red stitching, unique floor mats (with the SE logo and red piping) and gearknob and illuminated scuff plates, as well as amber footwell lighting instead of the usual blue.


Besides the above-mentioned “sporty” bits, the standard equipment list remains identical. One gets halogen reflector headlights, LED daytime running lights, rear fog lights, keyless entry, push-button start, a radio/CD player with Bluetooth, four speakers, dual airbags and stability control.

Power comes from the familiar 1.5 litre Dual VVT-i engine with 107 PS at 6,000 rpm and 140 Nm of torque at 4,000 rpm, matched to a CVT automatic. While there’s no extra power, the Sports Edition should handle better – it’s equipped with sports suspension that drops the standard ride height by a substantial 27 mm.