New York taxis are yellow, usually.
But someone evidently forgot to tell that to the people at Absolut, who have
hit the Big Apple in this brilliant copper cab.
What you're looking at isn't actually Checker cab (or
a Ford Crown Vic or Nissan NV200 for that matter). It's a 1949 Cadillac
Fleetwood 75, done up as a special promo vehicle for Absolut Elyx, the premium
vodka made in vintage copper stills.
In addition to the exterior finish, the interior
features a pineapple wallpaper motif, a copper disco ball, Polaroid camera, and
an “eclectic mix of vintage pieces fusing classic New York glam with a
modern-day concept.” Even the chauffeur is wearing a custom copper sequin
blazer.
The vehicle is deployed in New York during Fashion
Week to help promote the brand and transport A-list celebrities and
fashionistas between stylish events. Perhaps best of all, it allows patrons to
imbibe while letting someone else do the driving.
