Set to debut at the Frankfurt Motor Show, the
concept previews an entry-level electric vehicle from the company's new EQ
brand. Little is known about the model but the teaser image shows the concept
will have a signal bar grille with an illuminated Mercedes logo. The concept
also has distinctive headlights and a black appliqué on the hood.
That's not much to go on but previous reports have
suggested the concept will be a five-seat hatchback that rides on the new MEA
platform. Mercedes recently confirmed plans to build an assortment of
entry-level EQ models at its plant in Rastatt, Germany. The EQ A is expected to
be one of the first and it could arrive as early as 2019.
Destined to battle the BMW i3, the EQ A will
reportedly have a single electric motor that powers the front wheels. The
company could eventually introduce a performance variant which adds a rear
electric motor for additional power and all-wheel drive.
The EQ A is expected to cost around £ 35,000 (US$ 45,368
/ € 38,255) and become one of the company's best-selling electric vehicles.