Baojun has released the first official images of
their new 530 SUV, and it has been a a while since we saw such simpleton
Photoshop work, it feels like we time traveled back to 2005 or so.
Baojun is an entry level brand under the
SAIC-GM-Wuling joint venture, in which GM has a 43% stake. The other partners
are SAIC (aka Shanghai Auto) and Wuling Automotive. SAIC and GM are also tied
up in the giant Shanghai-GM joint venture that makes Buick, Chevrolet, and
Cadillac cars for the Chinese market.
The Baojun 530 is a 5-seat SUV that will be
positioned above the exiting Baojun 510. It will debut on the Guangzhou Auto
Show in November and launch on the Chinese car market in early 2018. Price will
start around 90,000 yuan or US$ 13,600, positioning the 530 in the most
competitive segment of the compact SUV market.
There will be two engines available: a 1.8 with 135
hp and a 1.5 turbo with 150 hp. Dimension size is 4655/1835/1760 mm, and
wheelbase is 2750 mm. Design is certainly interesting with mean looking lights,
a big grille, and little knack in the roof and shut lines over the C-D pillar.
Baojun means ‘Treasure Horse’, hence the giant horse head logo.
