The countdown to the SEMA Show continues as Chevrolet has taken the wraps off the Traverse SUP concept.

Named after stand up paddleboarding, the SUP has a two-tone exterior with blue wave graphics and yellow stripes. The crossover has also been equipped with dark gray accents, gloss black moldings, and stand up paddleboard carrier made by Thule. The latter item holds a Riviera stand up paddleboard and paddle.


Since automaker is in the business of making money, the crossover has been outfitted with an assortment of Chevrolet Accessories that can be purchased at dealerships. Notable items include black bowtie emblems, a black grille insert, and 20-inch aluminum wheels with a black finish. Designers also installed side steps and a trailer hitch kit.

Interior changes are fairly limited as Chevrolet says the concept has embroidered headrests, illuminated door sill plates, and all-weather floor mats. Last but not least, there's a cargo liner to prevent the luggage compartment from getting dirty.


Chevrolet declined to mention performance specifications but the model is likely powered by a 3.6-liter V6 engine that develops 310 hp and 360 Nm of torque.

The SUP concept will be shown alongside approximately 20 other Chevrolet models and we can expect to learn more about them shortly.