It's the GMC Sierra Desert Fox, a concept truck showcased at the
Dubai Motor Show. It's sort of like a Ram Rebel or Toyota Tundra TRD Pro, but
with a heavy dose of retro thrown in.
The truck harkens back not to the Nazi general Erwin
Rommel but to the Desert Fox editions that GMC
offered in the 1970s, like the vintage Jimmy shown alongside the concept.
That throwback treatment comes down principally to
the earth-tone stripes on the beige bodywork, but the rest of it is all
hardcore off-roader. Though official details are even more scarce than official
photos, but you can't miss the chunky tires, bead-lock wheels, jacked-up
suspension, low-profile bumpers, nose-mounted winch, side steps, skid plates,
custom exhaust, spare tires and jerrycans in the bed, and sports bar with
auxiliary LEDs. It even has a pair of hazard flags extending way up high from
the roof, all the better to see roaming the dunes of the Arabian peninsula.